Why Links are the Keys to Success

How Links Affect Rankings

Search engines currently base relevancy primarily on linkage patterns. Who links to you and how they link to you are what determines where your site will rank for competitive search queries.

How Not to Move a Web Site

If I did this with a client site, I’d deserve to be shot. Back in 2004 I changed my DNS and moved one of my sites at about the same time. The DNS change quickly propagated through, but my site took a while to load to the new server. Google happened to spider my URL when there was no site on the new web server:

In spite of the site not being there, my then-blank site (Search-Marketing.info) still ranked at number six for search engine marketing out of 15 million results.

So don’t repeat my error—the proper way to move hosts is to set up the new site, point the DNS at the new location, and then take the old site down after a few days to a week. But seeing how well the site ranked even when it was not there shows how powerful links are.

Why are Links so Powerful?

When we write stuff about ourselves, we have a tendency to lie. It is human nature to boost your own worth. This is why meta tags and page copy are nowhere near as powerful as they once were. They have been used and abused.
Links from other webmasters are viewed by search engines as unbiased (or at least less biased), third party votes. While Yahoo! tends to put more weight on page copy than Google does, links are the #1 ranking criteria for competitive phrases in all major search engines.

Links Represent Relationships

Many people who look for links just think “link,” but often, this is not the most effective way to do link building. If you think of the web as a huge social network and think of links as relationships, you have a huge advantage over your competition.
You can do many manipulative things to make your site appear better than it is, but if you can find more natural ways to build your credibility and embed yourself in the social structure of the web, you will likely become extremely successful without risking getting penalized by search engines for having an artificial link
profile.

About the Author




Manish Singh is currently working as an SEO Exceptive in the Internet Marketing field associated with Indian SEO Link Building Services India Best Solution of IT and doing deep research on the current Internet Marketing World Strategies, Contextual Link Building Services and SEO Services India having a strong Analyzing Power with Troubleshooting Attitude.

Posted in: Link Building Services