How to Optimize the Home Page of Your Website

The main purpose of your home page is not to rank for your keywords. The home page of Amazon.com does not have high rankings for the search terms "lcd tv", "gardening equipment" or "buy books". That's what the other pages on Amazon.com are for.

The home page of your website has the following purposes:

• Welcome the visitor on your website.
• Describe in clear terms what your product or service is.
• Guide the visitor to the interesting pages on your site.

If you want to get high rankings for particular keywords, optimize other pages of your website for these keywords. The more pages you optimize, the better. In general, you should optimize one page of your website for one search term.

A web page that is highly relevant to one search term is better than a web page that is somewhat relevant to many search terms. If you optimize many of your web pages for different keywords that are related to the same topic, you'll show Google and other search engines that your website is relevant to that topic.

There are some keywords that are relevant to your home page

 

The home page will get high rankings for a limited set of search terms:

• Your company name.
• If you offer local services (for example "plumbers"), your home page might rank in local searches.
• If your company name contains keywords, the site might rank for these keywords if they aren't too competitive.

In addition to these keywords, the home page of your website can rank for other keywords if they are closely related to the company. In general, it is more likely that other pages of your site will rank better for these keywords. Of course, both the home page of your website and the individual pages of your site need enough backlinks to rank.

How to optimize your home page

 

Although you should optimize the individual pages of your website for particular keywords, there are still some things that you can do to optimize the home page of your website:

• The title of your web page should focus on your company name, your main product and the main benefit that your company provides.
• Your home page should contain a structured menu that offers access to all important areas of your website.
• Your home page should communicate the main benefit that you provide with your products and services.
• Your home page should contain good product images.
• Your home page should have a clear focus. Do not add too many links. The pages of your website should be available through the navigation menu and/or a search box.
• Add your contact information to show your website visitors that your website can be trusted.

Check the basics

 

Search engine optimization only leads to results if the basics are in place. That means that your website must be quick and accessible, that there are no technical errors on your pages, etc. You can use the website audit tool in our web-based Internet marketing tool SEO Expert India to check your web pages for errors that can cause ranking problems.

The Top 10 Optimizer in SEO Experts India will help you to optimize the pages of your website for the keywords that are related to your business. If you haven't done it yet, try SEO Expert India now

                                                                              

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SEO Expert - The Role Of SEO

It is a need in the present business field to open up an online store in order to withstand all the competitors. This is also considered as an easy way to reach out to all potential customers without facing any trouble just like retail stores. It is not enough to just develop a website and make it up and running. It is also very important to take necessary steps in order to identify the websites by millions of users who are surfing internet on daily basis. Your company will be able to gain popularity among users from around the globe thereby bring tremendous increase in the business frontiers. Search engine optimization is the technique adopted by many owners in order to popularize the websites by many means. This is also known as SEO services.

Usually this is done either by the company themselves by forming a separate team with SEO experts or by outsourcing the task to a third party company. The third party company will be specialized in SEO jobs with a number of SEO experts working together for the benefit of the clients. A SEO expert is a person who should be well versed in all the internet activities. They should be good at social networking as socializing is the key factor involved with marketing.

They should have all the knowledge on web designing and should be able to reformat the client website according to various needs and as per the changing trend in order to get potential customers. Creativity is very important for SEO experts as there will be needs to add certain creative writings if the clients website is not up to mark while considering all these aspects. It is a common phenomenon that the websites should contain various attractive terms and writings that catch the customer in a very short time frame. Also the SEO should be knowledgeable in the area of the business and accordingly they should be able to identify the keywords used by customers in order to search for all the related services on internet. Based on all the collected keywords, they should be able to create various back links to search engines. Back links are very important factor to be noted by SEO.

They should be careful in creating back links only with reputed classified sites and with other related websites. Avoid back links with any low profile website as it tends to add up more spam rather than potential customers thereby lowering the client website. This shows the importance of a SEO expert in managing SEO services.

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SEO Specialist

Search Engine Ranking is a buzz word that you will hear all over the Internet. If you want your website to rank high on any of the major search engines like Google, Yahoo or Bing, you use a method called SEO. There is no doubt about the fact that if you want your business to be successful online, you have to rank on the first page of the search engines.

Do not expect too much traffic if your website is not on the first page. Almost 40% of traffic is generated from the Number one ranking spot in Google for any given keyword. Almost 90% of the traffic is generated on the first page.

No one set of rules will make this happen for you, but it is rather a series of good SEO strategies that will get your site to the top. First learn the Key elements of SEO or get a SEO Specialist to do it for you. Develop your own optimization system as you learn more and more tricks and tips.

You can learn the basics of SEO by means of online courses and systems. My advice to you will be to get a good understanding of how SEO works or hire a good SEO Specialist that can do it for you.

Using an algorithm, the likes of Google decide which site will rank at the top. They keep this algorithm a secret, but I have found that if you apply a few principles you will almost always get to the top position. Some basic principles are things that they look at and will influence any Search Engine Ranking.

Content is one of the factors that can make a great difference in getting to the top of the search engines. The Search Engines are always looking for good quality unique content to display to their visitors. If you have good quality content that is unique, you already have a good chance to get better rankings. If you write that content yourself it is far better than copying someone Else's from an article directory. With that said however, I had instances where I ranked number one with Directory articles as well.

There are a lot of other factors that also influence search engine optimization. According to what I have found, back links is the second largest factor of search engine ranking. When doing SEO you must ensure that you don't just use any links, as some links will rather get you penalized than helping you. If you take some time and learn the basics of SEO and back links, you will be well rewarded.

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Make a Living Being an SEO Specialist

SEO (search engine optimization) is one of the most lucrative businesses today. There are thousands of websites being created everyday and most of them are requiring an SEO specialist for their internet marketing campaigns. Business owners are willing to pay thousands of dollars to people who can help them improve their Google ranking.

How can you earn money from this industry? Basically, you have to understand first what SEO is all about. Let's say you have an online business that sells weight loss products. For you to be able to maximize your online earnings from sales you need two things:

• Highly targeted visitors to your website
• A SEO expert who can help you generate traffic.

In simpler words, they need to get their sites on top of Google search results to have a better online visibility. Being on top of Google ranking means less expenses in advertisements and sponsorship. As a person with expertise in SEO, you can do the following to earn cash and make a living:

• Create your own website. This must be optimized for search engines and must have a high Google Page Rank. To do this, you have to build backlinks to your site by posting comments in forums and sites with related topics. Once your blog or web page already has a stable position in major search engines, you have the options to sell the site or use it for affiliate marketing.

• Provide SEO services to other webmasters. Use your skills to earn money online. Most blog owners are too busy to think about SEO and some of them simply have no idea about how to optimize their sites. Take advantage of these opportunities to build an online career.

• Create a profile in freelancing sites. Post your portfolio in oDesk and Freelance. You can charge employers per hour or per project. Some SEO specialists are earning up to $27 per hour depending on skills and experience. The intricacy and complexity of the tasks are also considered in determining the salary of the contractor.

On the other hand, here are some skills that you need to possess in order to become a qualified SEO expert:

1. The ability to create profiles in high-ranking forum sites and use signature links to build backlinks
2. The ability to search for .gov and .edu blogs and use signature links to build incoming links
3. The ability to write unique articles using keywords and LSI (latent semantic indexing) words to boost SEO rank
4. The ability to write ezine articles and submit guest posts to high traffic relevant blogs to increase blog site popularity

Without the skills discussed above, it is nearly impossible to build a career in this industry.

These are just some ideas to make money online by being a SEO specialist. There are other methods that you can use to generate cash from this field. If you want to make it as a full-time job, always update your portfolio with your recent and current projects to give a good impression to clients and customers.

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Manish Singh Search Engine Marketing Professional

Search Engine Marketing Professional (SEO/SEM Expert), one of highly rated Ethical SEO Expert posses excellent command over organic SEO, purely white-hat SEO techniques, knowledge & real time industry experience of optimizing various theme website, e-commerce SEO, small & large size business website's SEO.

Manish Singh believe in delivering positive results using organic, ethical worldwide industry accepted SEO techniques following Search Engine's Guidelines.

Manish always runs for - Truth, Facts, Practical Knowledge, Nature, Happiness, Health & Nation.

Manish Singh loves to do Social Work like Helping People, Consulting, Sharing Information, Social Awareness, Sharing Knowledge / Views, True Knowledge, Truth behind the Curtain, etc.

Manish don't believe in any kind of Cast OR Religion etc. He just believes in "Humanity" - We all are humans & we all should spread Humanity!

Share your experiences of life with Manish Singh, and enjoy every moment of life happily!Manish says "Never be a Follower, Be an Adopter"

Online Marketing Expert Manish Singh is Specialist in the following online marketing disciplines:

• SEO (Search Engine Optimization)
• PPC (Pay Per Click)
• SMO (Social Media Optimization)

Online marketing strategist working across all digital channels including search engine optimization, pay per click and social media. With a passion for the digital arena and an ongoing quest to understand how to achieve best results across each channel he work with leading brands in the UK, US and India helping them realise their true potential online.

A proven pedigree working in SEO he has successfully developed and implemented holistic seo campaigns that develop prominence and ongoing visibility for his clients. Looking to drive the ‘natural’ seo loop he has begun developing concepts in seo that can be interpreted in a commercial world context.

Looking to mix passion with real life application he works with his clients to understand who their target audience are and understand their customer journeys online. From greater insight into keywords including efficiency, modelling and performance he plan a conversion focussed strategy looking for ‘quality’ over ‘quantity’ and driving long term visibility. An enthusiastic contributor he actively speak at conference and am readily available to discuss search engine optimization is shaping the modern business world.

Looking beyond the SEO arena paid search and the development of cost efficient campaigns plays a major role in day to day strategy building. A proven conversion method PPC working across Google Adwords, Yahoo, Bing and Facebook continues to be a major part of strategy building for his agency and clients. With an indepth understanding of the paid advertising field the eternal quest to continually beat conversion rates is passion and quest.

Manish Singh is currently working as a Search Engine Marketing Professional in the Internet Marketing field associated with Google SEO Firm doing deep research on the current Internet Marketing World Strategies and SEO Services in India having a strong Analyzing Power with Troubleshooting Attitude.

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Choosing A Best SEO Link Building Services Company in India

If you are looking to increase the visibility of your website then you must be searching for Link Building Services Company in India to accomplish your needs. If your target customer base exists only in India then an Indian based SEO Company can understand your business needs better than anybody else can. The reason is that if the physical presence of an SEO company is where you live then it will be very much helpful for you to judge their quality and can expect quick communication. However if you are looking for a link building services company it won’t matter whom you hire since the campaign can be designed to target your niche market area from anywhere in the world. Here is a list with some points to watch for when choosing a link building services company

Does the company guarantee #1 ranking?

Well realistically speaking if any company does that, you must not take their candidature seriously since no one can guarantee #1 ranking especially in the scenario of changing algorithms of the search engines. Ask the company whether they themselves stand rank #1 for link building? If not then how can they guarantee their cleints #1 position?

References from friends

It is good to take references from friends who have their websites optimised. Online websites can misguide you, even the correspondence of the company you approach for the services can misguide you to grab business but your friends or partners will give you best advice. Ask people around you if they know any company or recommend any link building firm they have already worked. If the recommendation works, its best to go with that company as the skills and results of the recommended company would already have been tested.

Online feedbacks can work to get you the best services

Look out for online reviews and feedbacks of the company you want to decide on for your SEO link building services. You can search various SEO or link building forums or sites like mouthshut.com or any other review site to see what feedback does the clients or the customers have given for the services of the company you want to run your campaign with. If the company had any negative reputation, you will find it on various forums or blogs but just going through these forums and finding nothing wrong with the company still does not make it a capable company. You need to research as much as you can before to decide on one.

Ask the company for work samples

If you have selected a few companies to then you must ask from all candidate companies to provide you with the work samples that they do to optimise websites and examples of websites they have already optimized. SEO link building Companies that do not hesitate to provide information and have already optimized a website that belong to your niche theme then it will be a great advantage. This is because since in such a scenario the company professionals must know most of things about your industry and that will save your time and big efforts to teach them about business processes.

About the Authort

Manish Singh is a SEO Expert in India currently working as an Search Engine Marketing Exceptive in the Internet Marketing field associated with Indian SEO Services Firm and doing deep research on the current Internet Marketing World Strategies, Social Media Marketing and SEM Services having a strong Analyzing Power with Troubleshooting Attitude.

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