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Showing posts with label smo. Show all posts
Showing posts with label smo. Show all posts

Thursday, April 12, 2012

Social Media Marketing (SMM) - For a 'Casual' Business

Social media marketing has taken the garb of the present-day advertising. There is hardly anything that goes unnoticed at the hands of a social networking spot. The Netizens have added social networking to their daily routines and make sure that no buzz goes out without their knowledge. This trend is what has kickstarted the new epoch that is springing up at such a fast pace.

When was the last time you went to watch a movie without giving an ounce of information to your virtual social circle, and didn't discuss it even once when you returned? Quite a while back, right? As far as I have observed, it has become the trend among the masses to let the world know of the updates about us in digital formats like scraps, chitchats, comments and tweets. If this is the level of dedication towards the social networks, then why should the businesses lag behind? They, too, have opted for social networks to let us know of their latest tidings.

Social media optimization (SMO/SMM) works in a very sensible manner by making appearances at the spots where the target groups frequent the most, and what could be better than Facebook, Twitter, Digg and Reddit? An online marketing provider targets the concerned user groups and makes frequent appearances to fall into their sight.

The businesses can attain a lot of information about their consumer group by just keeping an eye on their online discussions. When a social media consultant for a leading chocolate company sees people talking about one specific product more than any other one from the same company, it is but obvious for him to believe that the product in question is better than any other. This little analysis boils down to two things

• The brand gets to know that the other products need to be raised to the level of the most loved one. They do it much in time, thus raising the sales.

• Those who have not had the best one wish to try it, thus raising the sales. Those who have not tried the new entrants wish to try them, thus raising the sales.

As is quite clear, opting for such a marketing package is a win-win deal for the chocolate company, and for the consumers too. This multi-utility status of social media optimization (SMO/SMM) stands true for every business house. It raises the sales to an extent much larger than what mere advertising could target.

Media has been conveniently split into three broad segments Electronic Media, Print Media and Social Media. When there are advertisements running across the TV screens and in the newspapers, why not do the talking on a universal portal? See what social media services have in store for you opt for an effective package... NOW!

Wednesday, April 11, 2012

Social Media Specialist @ MyGrahak.com

Job Description



MyGrahak.com is looking for a creative and fun-thinking Social Media guru with strong knowledge and understanding of the various social media websites (FaceBook, Twitter, YouTube). You need to have excellent written and verbal communication skills. In this profile you are required to have experience of client interaction. If you think you are an expert in Social Media Optimization, then this is the right place for you.

What you need


  • Minimum of 1-2 years of online experience, specifically in social networks.
  • Comfortable using tools such as Google Analytics, social media monitoring and reporting tools.
  • Strong written and verbal communication skills in English.
  • Detail-oriented, accurate, professional and accountable.
  • An understanding of viral marketing trends, effective social media strategies is a must.Understanding of effective brand marketing is a plus.
  • Successful candidate will be energetic and fun which should show in writing style.

Key responsibilities:

Responsible for creation and execution plan of social media activities internally.
To seamlessly be able to execute the said plan which would involve the following:-

  • Updates/Posts/Tweets/Comments
  • Work with the internal creative and ops team to deliver the plan in a timely and
    efficient manner
  • Community building
  •  Engagement to create social media reports
  • To be constantly innovating in the social media space to be able to provide cutting edge solutions to client.
  • Seamless and timely execution of campaigns and reports
  • Day to day monitoring and execution on social media projects
  • Manage and co-ordinate between various teams to deliver end-results
  • Understand execution / development life cycle with respect to social media project and applications.


Job Type:- Full time, Employee
Experience:- 1-2 years
Eligibility Any:- Graduation
Job Location:- Delhi

    If interested please send us your resume at manishsingh@mygrahak.com 
    and we will get back to you soon.

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