Four simple paid search resolutions for 2016

After the turkey is eaten and you have watched enough bowl games to make your head spin, it’s time the think about the New Year.

The holidays are a time where we enjoy being with friends and family, and reflecting on the year. It’s also a time to think about new resolves – things we would like to do differently in 2016.

Whether it’s embarking on a new fitness campaign or trying to spend less time playing Candy Crush. It’s all about being better, and making a fresh start.

With paid search, the New Year is also a great time to reflect on the things to improve in your campaigns.

Below are four easy resolutions that you should not have trouble keeping:

1) Look closer at extensions

Are you taking full advantage of ad extensions?

The latest, structured snippet extensions, is the latest addition. Structured snippets allow you to determine the type of information that your potential customers would find more useful.

It allows potential customers to see a header that you specify (such as styles, brand and models). This gives people a preview of your products to help in their buying decision journey.

When using extensions, it’s important to develop a solid extension strategy for your accounts. Know which extensions make the most sense for your business, and be sure to monitor performance to be aware of what is and isn’t working.

Extensions provide customers with more relevant information about your ads. Also, since extensions do play a factor in Quality Score, it should be part of your resolution to test out different ones.

Google had a lot of updates and additions to extensions in 2015, and it’s reasonable to assume to expect the same in the New Year.

2) Account clean-up time

This is the perfect time to do some campaign cleanup. But it’s important to know what to keep and what to pause.

Before you start, pull reports for the last 3-6 months and carefully look at keywords, ads, ad groups and campaigns. Then it's time to pause keywords that are not performing, as well as adding new opportunity ad groups or campaigns.

As for labels – while they can be effective in organizing your campaign, don’t get too carried away with them. Develop a simple structure for naming your labels, and use them to monitor new campaigns or ad A/B testing.

3) Mobile paid search

If 2015 was the year of mobile, 2016 will be the year of mobile advertising.

According to eMarketer, mobile ad spend was more than $100 billion in 2015. And with more than 80% of searches being performed on smart phones, mobile paid search is a resolution for the New Year.

Keep in mind mobile has different challenges, but can be a great way to target people on the go. Check out these great mobile tips to get your mobile campaigns off to a great start.

4) Ramp up remarketing

2016 will be the year of predictive marketing. Knowing where you customers are, and providing ads that are based on what they are looking for.

Remarketing is a great tool to retarget customers that have been to your website, as well as bringing in new potential visitors. And with dynamic remarketing, you have the ability to create dynamic ads based on a visitor’s search history.

Setting up remarketing is much easier now than ever before. And once you set up your remarketing campaign, you have the ability to use your audience data to develop targeted marketing strategies for your customers.  

These resolutions will help get you motivated to revisit your paid search campaigns, and take them to the next level for the New Year. Here’s to a great 2016 for PPC!

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How to Optimize the Home Page of Your Website

The main purpose of your home page is not to rank for your keywords. The home page of Amazon.com does not have high rankings for the search terms "lcd tv", "gardening equipment" or "buy books". That's what the other pages on Amazon.com are for.

The home page of your website has the following purposes:

• Welcome the visitor on your website.
• Describe in clear terms what your product or service is.
• Guide the visitor to the interesting pages on your site.

If you want to get high rankings for particular keywords, optimize other pages of your website for these keywords. The more pages you optimize, the better. In general, you should optimize one page of your website for one search term.

A web page that is highly relevant to one search term is better than a web page that is somewhat relevant to many search terms. If you optimize many of your web pages for different keywords that are related to the same topic, you'll show Google and other search engines that your website is relevant to that topic.

There are some keywords that are relevant to your home page

 

The home page will get high rankings for a limited set of search terms:

• Your company name.
• If you offer local services (for example "plumbers"), your home page might rank in local searches.
• If your company name contains keywords, the site might rank for these keywords if they aren't too competitive.

In addition to these keywords, the home page of your website can rank for other keywords if they are closely related to the company. In general, it is more likely that other pages of your site will rank better for these keywords. Of course, both the home page of your website and the individual pages of your site need enough backlinks to rank.

How to optimize your home page

 

Although you should optimize the individual pages of your website for particular keywords, there are still some things that you can do to optimize the home page of your website:

• The title of your web page should focus on your company name, your main product and the main benefit that your company provides.
• Your home page should contain a structured menu that offers access to all important areas of your website.
• Your home page should communicate the main benefit that you provide with your products and services.
• Your home page should contain good product images.
• Your home page should have a clear focus. Do not add too many links. The pages of your website should be available through the navigation menu and/or a search box.
• Add your contact information to show your website visitors that your website can be trusted.

Check the basics

 

Search engine optimization only leads to results if the basics are in place. That means that your website must be quick and accessible, that there are no technical errors on your pages, etc. You can use the website audit tool in our web-based Internet marketing tool SEO Expert India to check your web pages for errors that can cause ranking problems.

The Top 10 Optimizer in SEO Experts India will help you to optimize the pages of your website for the keywords that are related to your business. If you haven't done it yet, try SEO Expert India now

                                                                              

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PPC or pay per click internet advertising is an online business model that brings in needed traffic to various websites. The advertisers will pay the website owner or online publisher for every ad clicked on their pages. This can be a very good business opportunity for people who plan to earn through the internet. Content and creativity are important to augment income and bring in the customers you want. Here are some guidelines on the process.

Brief Overview

Cost per click or pay per click internet advertising is used by several website owners to passively earn income based on the activity of people visiting and browsing through the pages. Advertisers usually use relevant keywords and key phrases to appeal to their target customers and earn money from search engines. You can choose to earn using a bidding system or charge a fixed price for every click. Once a party agrees to present advertisements, these will be visible on different internet places as PPC displays. The approach is different from what TV and newspapers ads refer to as pay per impression.

The business model is referred to as an affiliate model which allows people to click and activate the income-generating opportunity wherever they are on the internet. Instead of driving high volume traffic to one website and hopefully have people click on related items, affiliates provide purchase points that once clicked, will instantly direct the potential customer to the seller. The affiliate model will not generate sales for the business owner immediately, but provides the opportunity of actual sales once the visitor is attracted to the site where he is being led.

Advantages of PPC

Pay per click internet advertising is preferred by many online business owners because it gives them control over costs and widen then brand at a faster rate. Pay per click can be set up very quickly. The money that online business owners pay will instantly be directed into clicks. You can expect very faster results e compared to SEO search engine optimization efforts. It can take months or years for SEO campaigns to render results, if any at all. PPC advertising provides very fast revenues in just a few hours or days.

Another huge advantage of pay per click online advertising is that business owners only pay for performance. They get customers that are most likely interested in their offerings, leading to high potential sales and added income. The conversion rate of web browsers to buyers is very high using the system. Pay per click advertisements often appear as colorful and attractive mini posters on different websites. Customers can view the message and brand in just a matter of seconds. They also can decide whether or not to visit the site depending on how much the ad interests them.

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Is Internet Marketing Your Last Resort for Generating An Income From Home?

You may be tired of your 9 to 5 job, with the commute to and from work each day, and the aggravation of having someone looking over your shoulder, checking on what you are doing! Or you may just feel that you would like to make a little money in your spare time to help pay some of the bills. You may just want to set out on your own and make money from home preferably over the internet, because you have heard that it is possible! Or lastly you may have been retrenched or made redundant by your former employer, and in the current employment market you are simply not able to find a job, no matter how trivial!

Which ever of the above scenarios you find yourself in, you can actually make money from home, and one of the best ways is by learning about affiliate marketing. There are other methods of making money online, but affiliate marketing offers the greatest opportunity. So what do you need to get started with affiliate marketing? Well very briefly, you should start here:

• An interest in something, it could be gardening or motor car racing, whatever it is it should be something which you have some knowledge about, or something which you would like to learn more about. This is because you are going to have to spend a fair amount of time writing about it.

• A website, preferably one you own, now while that may seem daunting, in fact it is actually relatively easy and anyone can do it. There are places where you can put up a website for free if you need to, to make a start, such as Squidoo, HubPages and Blogger, but owning your own website is something that you should aspire to.

• A community who can support you, provide you with information and inspiration when you are feeling down or things are not going to plan. You can find such a community at Wealthy Affiliate University, an internet marketing community with information resources and support, where you can rub shoulders with people who are successful at internet marketing and who will give you advise if you ask!

So if you are looking to make money from home using internet marketing and specifically affiliate marketing, then truly look no further than Wealthy Affiliate University, there is no other place on the internet which offers greater value for what you are getting than these guys.

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Press Releases And PPC For Website Traffic

The common denominator when it comes to internet marketing is traffic. Without a lot of traffic coming to your website everyday, you can't succeed, and you won't be able to get the constant stream of new customers everyday that will allow you to stay in business. Besides copywriting, learning how to drive traffic to your website is one of the most important things that you can learn how to do if you want to remain in business.

Now there are all kinds of ways to get traffic to your website. Some of them are legit, and some of them will waste your time. Sure you may find a website that will inflate your website traffic. But if the traffic isn't converting into subscribers or sales... what's the point of continuing on with it? Most people use these kind of services to impress other online business owners in their niche - instead of focusing on what their prospects think.

In today's lesson, I want to share with you some traffic generation techniques that you can use to boost the amount of traffic that you're getting on a daily basis, and that will allow you to turn your business around from barely profiting... to earning sales on a consistent basis. Here's traffic strategy number 1:

Press releases

You can get a niche chunk of recurring traffic everyday by using the online press release sites. The top paid press release site is "PRweb", but there are other free press release sites that you will want to take a look at, and see if you can garnish a lot of traffic from these sites also.

I use press release marketing every week in my business. I think it's a great way to gain exposure for your business, and I think it's an excellent way to boost your sales and profits. If I were you, I would make it a point to see how to improve your sales and profits using press releases alone.

I believe the minimum amount of words that your press release can be is 300 words. So if you're not a fan of writing long articles and information, I think you can do 300 words. If you can't do 300 words, then maybe you're in the wrong kind of business. In the internet marketing world, you have to be willing to go the extra mile and do whatever it takes to make your business a success.

Here's another traffic tip:

PPC

PPC or pay per click advertising is something that can bring you a lot of traffic immediately. But you will want to monitor your costs versus your income, because pay per click marketing can be very addictive. The more you monitor your costs and focus on selling more to the customers you acquire, the more money you will be able to make due to a well thought out plan on your behalf.

Take these 2 tips and use them to get a lot of traffic to your website simply and easily. Once you put them into action, there's no turning back. They both can bring you a lot of traffic fast, and can help you to make the kind of money that you are looking for in your business.

Good luck with using these 2 traffic strategies in your internet business today.

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Social Media Marketing (SMM) - For a 'Casual' Business

Social media marketing has taken the garb of the present-day advertising. There is hardly anything that goes unnoticed at the hands of a social networking spot. The Netizens have added social networking to their daily routines and make sure that no buzz goes out without their knowledge. This trend is what has kickstarted the new epoch that is springing up at such a fast pace.

When was the last time you went to watch a movie without giving an ounce of information to your virtual social circle, and didn't discuss it even once when you returned? Quite a while back, right? As far as I have observed, it has become the trend among the masses to let the world know of the updates about us in digital formats like scraps, chitchats, comments and tweets. If this is the level of dedication towards the social networks, then why should the businesses lag behind? They, too, have opted for social networks to let us know of their latest tidings.

Social media optimization (SMO/SMM) works in a very sensible manner by making appearances at the spots where the target groups frequent the most, and what could be better than Facebook, Twitter, Digg and Reddit? An online marketing provider targets the concerned user groups and makes frequent appearances to fall into their sight.

The businesses can attain a lot of information about their consumer group by just keeping an eye on their online discussions. When a social media consultant for a leading chocolate company sees people talking about one specific product more than any other one from the same company, it is but obvious for him to believe that the product in question is better than any other. This little analysis boils down to two things

• The brand gets to know that the other products need to be raised to the level of the most loved one. They do it much in time, thus raising the sales.

• Those who have not had the best one wish to try it, thus raising the sales. Those who have not tried the new entrants wish to try them, thus raising the sales.

As is quite clear, opting for such a marketing package is a win-win deal for the chocolate company, and for the consumers too. This multi-utility status of social media optimization (SMO/SMM) stands true for every business house. It raises the sales to an extent much larger than what mere advertising could target.

Media has been conveniently split into three broad segments Electronic Media, Print Media and Social Media. When there are advertisements running across the TV screens and in the newspapers, why not do the talking on a universal portal? See what social media services have in store for you opt for an effective package... NOW!

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Internet Marketing - Podcasts And Article Marketing

When I first started out online, I was bombarded by the number of traffic generation methods out there. I can remember where I had a list of 70 ways to get traffic, but I had nowhere to begin. I thought to myself, "Great! Now all I have to do is do these 70 on a weekly basis, and I'll start getting alot of traffic to my website." Unfortunately, this was not the case.

It took me a long time to find a traffic system for myself that I could use to get people to my site, and get them to buy something from me. Now the traffic system that I have created myself is something that you can count on 2 hands. I only have about 10 strategies that I use every week, and they do a good job of bringing me the traffic that I'm looking for.

In today's lesson, I want to share with you a portion of my internet marketing traffic plan so that you can use them and duplicate the results that I am getting from you. They're very simple and easy to use, and I think you will have no problem implementing them in your business today.

Here's the first tip for getting traffic to your website:

Podcasts

I like podcast marketing. You can start a podcast blog and setup an account with a website called "Feedburner", and you can start your own podcast marketing plan this way. You will want to submit your podcast blog to all of the blog directories, and you will want to submit your blog's RSS feed to all of the RSS feed directories.

But you only have to do this once. Once it's in there, it's in there for life. Now some blog directories will not accept your blog into inclusion of their website. But that's okay... there are other blog directories that you can submit to, and you should focus your energies on those that will more than likely accept your blog.

Creating the podcast is easy. All you need is a microphone and a recording software, and you are good to go. Podcasts don't take long to create, and they're an excellent way to get the word out about your business. Just be sure to mention your website at the beginning and end of your podcast.

Here's another traffic technique:

Article marketing

I like article marketing because it can bring you a lot of traffic to your website simply and easily. It's very simple to do also. Simply write up a 400 to 500 word article and submit them to the article directories. You will get search engine traffic, you will get traffic from people searching for your kind of articles on the article directory itself, and you will get traffic from those people who have the permission to take your article and post it onto their website.

It can be very potent strategy if you stick with it. It's something that doesn't require a lot of work. If you can write 1 to 2 articles per day, then you're on the right track. Soon you will find yourself becoming prolific with your article writing, and you will be cranking out article simply and easily on a daily basis.

These 2 strategies for getting traffic to your website are things that you will want to consider if you want to have the utmost chances of success in your internet business. Take these tips and use them to earn the kind of money that you're looking for in your business today.

Good luck with using these tips to make more money simply and easily.

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