SEO Services Company India

We offer a variety of SEO optimization services to meet the requirement of small and corporate companies. Our professional SEO expert team is amongst the best.

SMO Services Company India

It’s the Social Media era and there’s no denying it! You can be sure that your competition is already sizing up this opportunity, so let’s see how can you exploit this situation to promote your business?.

Link Building Services India

We provide quality SEO link building to your site. Our expert, affordable and professional link building services is committed to help you to increase your website's search engine ranking visibility.

SEO Experts India

Working Since 2009 with SEO Companies, I've really been able to establish a strategy for SEO that not only gets ranking to the 1st page, but keeps the long-term goal of keeping your business at the top of Google.

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Thursday, November 3, 2011

Directory Submission Services Firm


Directory Submission has been aimed at productive implementation of the web sites relevant to all type of e-commerce with greatest endorsement cost that constantly escort to upgrading the search engine ranking, boost the amount of web traffic, increase branding and more changes and deals. We again and again verify to make you sure that your site is not enlisted before.


Manual Submissions have been processed with attention and in harmony with the web directory strategies. It will be accomplished by our specialists who are dexterous in their respective fields. It is simply the effective way to gain best, pertinent one-way links for the web site. And it becomes easier with the certain instantaneous directory submission. It is now regarded as a strong web promotion tool used by online marketing industry and SEO specialists not only to obtain useful back-links for your web sites but also to improve desired traffic and search engine rank. It will never be a wild thought about the sites which are put to directories can finally result in the highest rank and generate massive traffic for your web site. 


We will manually submit your web site url to high page-ranking directories. We also make you sure that our service will remain fully satisfactory and beyond the purview of any complaint.

Benefits of Manual Directory Submission:


Internet marketing is based upon traffic-generation and business promotion. One of the effective ways to develop a site’s internet traffic is how and what type of submission service is being followed. To execute it easily, priority is given to time, ability, and treasure of good networks to put your web site to the highest web directories on the internet. This will help your web site to achieve better Google page rank, which is a crucial factor in developing internet traffic. When you get your website enlisted with a beneficial directory submission service, you are fundamentally building an imposing operational link network that will guide vast web traffic to your site.


The quality service can help you generate natural traffic and inbound links that proceed far in confirming the prospect of search engines for your site. This dedicated service will not only help your web site stand out to be more perceptible but make reliable to the internet browsers also. To top it all, burgeoning traffic will improve your site’s reputation and multiply profits. The manual directory submission service will certainly develop your search engine positioning as well as help to nurture web user conviction in your site. A successful directory submission service can assume the saddle out of your mind.

Directory Submission Packages


Plan - 100 directory submission
Manual web site submission to100 directories
What is included?:- 5 titles and descriptions allowed, manual 100 submissions to quality directories
Time to Complete:- 3 Days
Price: US $15 
Plan - 300 directory submission
Manual web site submission to 300 directories
What is included?:- 10 titles and descriptions allowed, manual 300 submissions to quality directories
Time to Complete:- 7 Days
Price: US $35

Plan - 500 directory submission
Manual web site submission to 500 directories
What is included?:- 20 titles and descriptions allowed, manual 500 submissions to quality directories
Time to Complete:- 12 Days
Price: US $50

Plan - 1000 directory submission
Manual web site submission to 1000 directories
What is included?:- 50 titles and descriptions allowed, manual 1000 submissions to quality directories
Time to Complete:- 16 Days
Price: US $100

Plan - 2000 directory submission
Manual web site submission to 2000 directories
What is included?:- 100 titles and descriptions allowed, manual 2000 submissions to quality directories
Time to Complete:- 25 Days
Price: US $175

Our Features at a glance:

Why our Directory Submission Service?

We offer with commitment an affordable way of making One-way Links from topical group of effective quality directories which develop page position, internet perceptibility, branding and dig up related traffic which transmit our labours into your revenues. We provide manual directory submission service by our specialists who are experts in building links through directory submission. Proper manual submitting service is a time assuming and mind-boggling work. Our experts give best choice to get enlisted in cordial search engine directories at affordable cost. The aim of our services is to get the web site listed in the most effective seo friendly directories.


·         Different Link Anchor Text:- We will give you the directory lists with different link anchor text pertinent to your web site. We increase keyword-enrich titles and page details for your lists.
·         Rapid Listing: - Our specialists submit manually in the most related categories that suit best for your web site.
·         Pertinent Directory: - There are lots of directories available but every directory can't be eligible for our directory submission plan. We choose the best quality directories for your site in which it will be enlisted with values for your web site.

Confirm Directory Links Packages


Plan - 250 confirmed directory links
Get 250 approved directory links, no worries to check for approved link from submission.
What is included?:- 10 titles and descriptions allowed.
Time to Complete:- 15 Days
Price: US $125

Plan - 500 confirmed directory links
Get 500 approved directory links, no worries to check for approved link from submission.
What is included?:- 20 titles and descriptions allowed.
Time to Complete:- 30 Days
Price: US $250

Plan - 1000 confirmed directory links
Get 1000 approved directory links, no worries to check for approved link from submission.
What is included?:- 40 titles and descriptions allowed.
Time to Complete:- 45 Days
Price: US $450

Plan - 2000 confirmed directory links
Get 2000 approved directory links, no worries to check for approved link from submission.
What is included?:- 50 titles and descriptions allowed.
Time to Complete:- 60 - 75 Days
Price: US $750

Advantage:

  • Services are done manually by group of experts.
  • Provide one-way and inbound Links.
  • Upgraded submission report.
  • Different effective Anchor Text and tags.
  • We implement deep Links as needed.
  • Affordable rate.
  • Anchor Text initiation.
Lots of people maintain various methodologies. For all, Directory Submission Service is one of the simplest paths of getting links to improve the search engine recognition of your web site By Directory Submission Service, your web site will be positioned higher and you must be capable to influence from the one way links forward to your site. Our trained group is devoted to serve themselves. We trust in giving only the quality output for clients of this service.



Experience the Difference of a Professional SEO Experts Firm
and Quality SEO Services

Contact us now             +91 9650868161       SEO and start leading more prospects to your website today with our Quality SEO services!

Request a Free Consultation & Quote



Saturday, October 29, 2011

Content marketing: How SEO and thought leadership go hand in hand


When I ask marketers about their goals for their sites, the answers vary depending on their industries. I often find marketers with retail sites want SEO in order to become accessible and drive sales, technology solution providers are looking to gain visibility so they can utilize sites as a lead generation tool and others, such as marketers at environmental agencies, are primarily looking to be positioned as online resource centers to gain subscribers or customers. The goals may vary, but the solution remains the same: provide fresh and informative content that is keyword rich to engage your audience.

For businesses that want SEO, I consistently tell them they need search-optimized, quality content. For those that want thought leadership, I consistently tell them (you guessed it) they need search-optimized, quality content. The current online marketing climate necessitates marketers who want SEO results to publish niche content, and marketers who want to be known for their authoritative resources need to make sure content is optimized to standout in search and social channels across the increasingly cluttered web.

What I hear from my clients is that this is much easier said than done. When it comes to the hurdles they face, you name it I’ve heard it. Marketers struggle to write fresh and unique content, to optimize every piece of content that goes live on their site and – often – to make their SEO/ thought leadership/ content strategy sustainable.
   
These hurdles must be tackled; failure to do so ends in your competitors’ favor.  Whether you work it out in-house or decide it’s time to call in the experts and work with agencies for content marketing (the subject of a recent Brafton blog), steps must be taken to overcome your content issues. Otherwise, competing businesses will outrank you and win over your prospects with compelling information that your site and social pages lack.

If you’re still not sure content marketing is the solution to your SEO and thought leadership woes, let’s explore how it addresses each of these needs. With Google rewarding sites with fresh and relevant content, the search giant is making the requirements very black and white…better known as Panda.

PANDA AND THE IMPORTANCE OF CONTENT FOR SEO

In January of this year, Google reaffirmed the importance of timely, fresh and relevant content. Google’s Panda, which is up to version 2.5, penalizes sites with duplicate content or content that isn’t relevant to their audiences. After the first Panda update, seo experts  reported that sites lacking content that balanced SEO with quality information saw rankings and keyword referrals plummet. Conversely, sites with fresh, exclusive and niche content saw gains in terms of indexed pages, organic traffic and – often – rankings. One of the winners we explored was a niche ecommerce site that beat out shallow SEO pages from larger sites by offering high-quality, industry-specific information in an SEO-friendly format. The content was centered on its products (“drywall paint,” in particular).

Utilizing your keywords organically in the content builds up your site’s keyword density. This attracts more visits from search engine spiders and (when done right) can lead to overall better rankings in SERPs. Google is on to keyword stuffing, so SEO best practices that improve users’ experience of your site are a must.

Here’s an example of a business in the B2B cloud computing sector with steady organic traffic levels through the first killer Panda update – in fact, it claimed some non-paid search traffic gains toward the end of February after Panda rolled out. The site publishes multiple, search-friendly industry news articles each day. Its SEO viability is clear as it gained keyword search referrals throughout the launch of Panda. The number of organic referring keywords to the site in February represented a 14 percent increase over the number of referring keywords it had in January.

Brafton has reported other cases where fresh content helped sites gain (or regain) organic search traffic post-Panda. But marketers shouldn’t forget that even pre-Panda, major search engines have been working to promote quality content in search rankings. 

Bing is equally adamant about giving search visibility to high-quality results, though Google’s Panda undeniably places a premium on top-notch content – and not just any content, but content that is clearly marked via SEO as being relevant to searchers’ specific queries. Brafton has reported that being a niche authority is the No.1 factor correlating to top results in Google News, and Google’s Matt Cutts has suggested that brands that want to see SEO results should focus on becoming authorities in their niches… which brings us to our next point.

If you’re going about your content marketing(L) strategy effectively, you’re not only driving more traffic and separating yourself from your competition in terms of visibility, you’re also establishing yourself as a thought leader. 

EFFECTIVE CONTENT MARKETING AND THOUGHT LEADERSHIP

Before we can understand the relationship between content marketing and thought leadership, we need to understand the concept of being a thought leader. This is a person or entity recognized as a credible authority on a niche topic. Thought leadership requires businesses to communicate with and engage current and potential customers. While you can demonstrate thought leadership with your charm and quick (verbal) answers when you’re at an in-person event or on the phone, the way to do it online is by (frequently) publishing useful content. This can range from insightful blog posts to how-to videos (supported by on-page text for SEO); from info-rich white papers to short, breaking news stories.

There are many benefits to being recognized as a thought leader by online audiences – from improved SEO to brand recognition and repeat traffic. When your company is a thought leader, visitors will likely stay on your site for longer periods of time. You can drive them to other web pages through internal linking, which increases the interaction metrics (and further contributes to SEO success). You might be worried that integrating SEO into your thought leadership marketing will detract from the information’s value, but in reality, good content marketing should include keywords and on-site optimization that attracts (rather than alienates) your audience. It makes it easy for people to find the resources you’re providing.

Google principal engineer Matt Cutts recently addressed this issue when he answered the question “Is SEO spam?” in a Webmaster Help YouTube video. He explained that useful information positioned with the right keywords is good for search engines and users.

Another way search-optimized content can be leveraged for thought leadership is distribution across social platforms. Sharing useful content helps your business gain loyal Facebook fans or become added to Twitter Lists. Traffic driven from social media is frequently the kind that is engaged and relevant and will stay on the site longer, come back more frequently and convert.

 The same B2B business referenced above shares its news headlines to its Twitter feed. In the past two months, Twitter has been a leading referral site for the business, driving highly relevant, valuable traffic. Twitter visitors tend to stay on the site 61 percent longer than the average visitor, and they view 154 percent more pages than average. (Did I mention the site has a solid internal linking strategy?) Plus, Google Analytics indicate the percentage of these Twitter visitors who are new site visitors is lower than the overall share of new visitors to the site overall, meaning Twitter drives more repeat traffic.

Social users will repost your articles and drive your brand marketing in social media channels – but you have to make sure it’s easy for them to discover the content in the increasingly search-friendly social spaces. (Twitter and Facebook are continuously evolving new search capabilities that make it easy for users to find categorized content on the sites). Plus, positive social sharing metrics can make your content more visible to logged-in searchers, which means you should be adding social sharing buttons to your content pages to create advocates who will sing praises of your thought leadership and help boost SEO.

In summary, content is king.  While this is a phrase all marketing professionals have likely heard, the fact of the matter is that more than half of the prospects I talk to in a marketing role don’t even have a clue as to why content marketing is crucial to a business’ online success. They want to gain more organic traffic and/or be thought leaders, yet have no content marketing in place to position themselves for success. Content is necessary for these ends, and compelling content that generates demand for your products/ services/ expertise can transform a visitor into a customer.




Friday, October 28, 2011

Choosing A Best SEO Link Building Services Company in India

If you are looking to increase the visibility of your website then you must be searching for Link Building Services Company in India to accomplish your needs. If your target customer base exists only in India then an Indian based SEO Company can understand your business needs better than anybody else can. The reason is that if the physical presence of an SEO company is where you live then it will be very much helpful for you to judge their quality and can expect quick communication. However if you are looking for a link building services company it won’t matter whom you hire since the campaign can be designed to target your niche market area from anywhere in the world. Here is a list with some points to watch for when choosing a link building services company

Does the company guarantee #1 ranking?

Well realistically speaking if any company does that, you must not take their candidature seriously since no one can guarantee #1 ranking especially in the scenario of changing algorithms of the search engines. Ask the company whether they themselves stand rank #1 for link building? If not then how can they guarantee their cleints #1 position?

References from friends

It is good to take references from friends who have their websites optimised. Online websites can misguide you, even the correspondence of the company you approach for the services can misguide you to grab business but your friends or partners will give you best advice. Ask people around you if they know any company or recommend any link building firm they have already worked. If the recommendation works, its best to go with that company as the skills and results of the recommended company would already have been tested.

Online feedbacks can work to get you the best services

Look out for online reviews and feedbacks of the company you want to decide on for your SEO link building services. You can search various SEO or link building forums or sites like mouthshut.com or any other review site to see what feedback does the clients or the customers have given for the services of the company you want to run your campaign with. If the company had any negative reputation, you will find it on various forums or blogs but just going through these forums and finding nothing wrong with the company still does not make it a capable company. You need to research as much as you can before to decide on one.

Ask the company for work samples

If you have selected a few companies to then you must ask from all candidate companies to provide you with the work samples that they do to optimise websites and examples of websites they have already optimized. SEO link building Companies that do not hesitate to provide information and have already optimized a website that belong to your niche theme then it will be a great advantage. This is because since in such a scenario the company professionals must know most of things about your industry and that will save your time and big efforts to teach them about business processes.

About the Authort

Manish Singh is a SEO Expert in India currently working as an Search Engine Marketing Exceptive in the Internet Marketing field associated with Indian SEO Services Firm and doing deep research on the current Internet Marketing World Strategies, Social Media Marketing and SEM Services having a strong Analyzing Power with Troubleshooting Attitude.

Monday, October 24, 2011

SEO algorithms – Which SEO algorithm works best?


If you were taking an English language test today, or a mathematical test, and you were asked to define “algorithm”, what definition would you provide? Do any of the following match your idea of what an “algorithm” is?

1.    A process for completing tasks
2.    The means by which the end is reached.
3.    A problem for which there is no resolution.
4.    A method for solving problems.
5.    A method for defining methods.

A lot of people find the SEO Theory blog through search engine referrals for variations on “SEO algorithm”, “SEO algorithms”, “search engine algorithm”, etc. The funny thing about those referrals is that I haven’t actually written about SEO algorithms. I write an SEO algorithm roundup article last year (some of the advice in that article is now outdated, by the way). But what I called “SEO algorithms” in that post were not really SEO algorithms.

Search engine algorithms are complex things. One does not simply detail a search engine algorithm in a single blog post. But one can recap (or attempt to recap) the basic steps in the search indexing process. A fair number of SEOs have done this, some even using pictures. None of them have really done an adequate job. Nor am I likely to do an adequate job.

Search engines don’t have much to work with when they are indexing billions of pages. They just get a few hunderd pieces of information to pick from. If you have ever designed an inventory management system you’ll immediately see the advantages you have over a search engine. If you have never designed an inventory management system, you may appreciate the comparison with a little explanation.

Let’s say you operate a warehouse for automobile parts. On average I would say they have to stock around 100,000 individually identified parts. Each part comes with one or more unique identification strings or tags. The manufacturers provide their own model numbers and serial numbers, shippers and distributors may provide their own tracking IDs, and retailers (you, the guy with the warehouse) usually assign their own identification strings for internal tracking.

That one paragraph provides you with more detailed information about any given manufactured item intended for use in an automobile than any search engine knows about Web pages. If search engines could know that every Web page was tagged with one or more unique identifiers other people had provided, that would make life so much easier for them. But as it is, anyone who has struggled with canonical URL issues knows that search engines can easily confuse one page with many.

In order to index and arrange billions of pages, search engines have to make up their own unique identifiers and manage those identfiers without the benefit of making sanity checks against other people’s identifiers. But the average inventory management system has more advantages over search engines than that.

Knowing that an auto parts warehouse needs to stock about 100,000 different types of parts, we can design our facilities, software, and procedures around 100,000 unique types of parts. A search engine has absolutely no idea of how many pages it will eventually be asked to index. Your resources have to be allocated very conservatively if you are dealing with an open-ended inventory rather than with a limited inventory.

An auto parts Warehouse can track customer purchasing habits over time and find out which parts are most likely to be in high demand. A search engine can track queries and clicks but because search engines see 20-25% new queries every month, they never really know which pages will be in high demand for how long. The typical auto parts warehouse doesn’t see 20-25% new parts requests every month.

Predictability influences how you manage and organize data. Unpredictability also influences how you manage and organize data.

So think of how you might organize an endless supply of new Web pages as you find them AND how you might respond to an endless stream of new requests for information that you’re constantly growing (or changing) inventory of Web pages may or may not satisfy. In today’s world of search the major search engines rely on two major factors more than anything else: content and links.

Content is a fuzzy concept. Does content include the meta data that accompanies many Web pages? Does content include descriptive text that accompanies links (such as the descriptions we provide in directory listings)?

Links may seem more straight-forward than content but the answers we provide ourselves with for the content questions may make links more complex. After all, if we don’t associate all the text around a link with the destination page, should it be associated with the link? Have you ever thought about a search engine simply looking at a link for itself rather than for the relationship it creates between two documents?

A search engine can collect a lot of information about a link and some search engines may indeed be doing that. They may use that information to determine whether the link should be trusted, whether it should be given extra weight, or whether it should be followed (crawled). A search engine can record how it handles what it finds on the destination page and associate that finding with the link (or, perhaps more likely, with the linking page).

Ultimately, the search engine is trying to solve two problems: first, how to manage an ever-growing inventory of Web pages of unpredictable quantity, quality, and design; second, how to respond to a continuous stream of requests for information that it may or may not have seen before.

In mathematics, one algorithm can be used to solve more than one problem but the problems have to all belong to the same group (or class) of problems. They have to share similar characteristics. For example, you could use the same algorithm to find out how fast two trains are traveling if you are given their relative speeds and directions AND to find out how fast a bullet is traveling toward a moving object if you are provided with similar information. But you would have to use a completely different algorithm to determine what the volume of a sphere is.

Managing data and searching data require different processes. Hence, every search engine requires at least two algorithms. When you speak of a search engine’s algorithm, therefore, you’re thinking of a mega-algorithm that incorporates many smaller algorithms. Your task as a search optimizer becomes more complex if you address that mega-algorithm rather than focus on each real algorithm separately.
And that brings us to SEO algorithms. An SEO algorithm is the process by which you optimize content for search. Optimization doesn’t mean get the best possible ranking. In our SEO glossary here on SEO Theory you’ll find this definition for search engine optimization: “The art of designing or modifying Web pages to rank well in search engines.”

That is the most broad and comprehensive definition possible. I will occasionally clarify the definition by adding that we want converting traffic, but sometimes you optimize for something else that you hope to achieve through search. Spammers and SEOs alike prefer to optimize their link profiles (although the rules for link profile optimization have never been articulated, so basically no one knows what they are optimizing for).

In search engine optimization, you can rely on one algorithm to address the two types of search engine algorithms or you can rely on several algorithms. Most SEOs seem to prefer the several algorithm approach but let’s look at the one algorithm approach first.

Your optimization problem can be described this way: how do you get a page indexed so that it is used to respond to as many queries as possible?

Our goal is to achieve maximum optimization, such as ranking a single page for 100 seo questions (technically, I did not address 100 questions — I got tired somewhere in the 80s or 90s, I think). Maximum optimization is an ideal state in which a page ranks well (not necessarily first) for every query to which it is relevant. I don’t think that is humanly possible, at least not with the current level of SEO theory we have available.

Your algorithm needs to be simple but it can be self-referring. That is, it can invoke itself. We don’t usually speak in terms of “invoking an algorithm for SEO” but that is essentially what we do. Maximum optimization requires that a page be strongly relevant to as many queries as its indexable words are relevant to. To achieve maximum optimization, you have to repeat and emphasize every word in every possible combination in as many ways as possible.

You could create a huge page that attempts to tackle everything or you could look at how you construct your text, how you emphasize it, and how you repeat terms to determine a pattern that ensures every word (or nearly every word) is used optimally. Hence, you may find yourself emphasizing your emphasis, repeating your repetititions, and reorganizing your word patterns into more complex patterns.

We used to call that last part power keyword optimization, where you construct complex keyword expressions that can be broken down into less complex keyword expressions. This method was proposed for the keywords meta tag in the late 1990s. We can extend the method to the indexable copy of the page and call it power content optimization. So, instead of using “keyword1 keyword2″ you use “keyword3 keyword1 keyword2 keyword4″ and optimize for several variations.
There is a little more to it but let me move on.

Most SEO Experts and eTailers are not interested in maximum optimization. The algorithms one might employ for maximum optimization are more theoretical toys than anything else, as most people are looking for a return on investment. But many people are very interested in what we could call extended optimization, where you design your content to rank well for many queries (but nothing like “all relevant queries”).

For example, let’s say you have a jewelry Web site and you have a category page that lists 20 different types of jewelry (perhaps they are all rings with stones). Although you want those individual ring-with-stone pages to rank well for their most specific queries, would it not be great to have the category rank alongside them? Sure it would. That’s extended optimization. Of course, not every search engine prefers to show category pages if it can serve up the detail pages.

Your algorithm is defined in terms of what you do on the page, what you do around the page, and what you do to the page. “On the page” is self-evident to anyone who is familiar with the basic concepts of SEO page design. What you do around the page is a little less familiar because most people don’t think in terms of “managing sibling relationships” but rather they focus on “theming a Web site”. You don’t need (or want) to theme a Web site, but you do want to cross-promote your most valuable content for a specific query. Put your best foot forward.

What you do to a page usually occurs as link building, but you can do other things to a page (such as embed it in a frame, embed it in an iframe, block it, replicate it across multiple ambiguous URLs, etc.). That is, most people focus on link building rather than on piggybacking content, although there are optimizers out there who have piggy-backed plenty of my content.

A well-designed Web site should address the types of search engine algorithms (indexing and query resolution) adequately in most cases. However, if you’re the kind of person who wants to walk around the mountain rather than quickly fly over it, you can do what most of your fellow SEOs have been doing for years.

You can devise a links-to-get-indexed algorithm and a links-to-get-ranked algorithm. Remember that link building is the least efficient, least effective means of optimizing for search. It’s the most time-consuming and resource-hogging approach to search engine optimization. Therefore, everyone does it simply because it looks like it’s the right way to do things. After all, the right way has to be harder than other ways, right?

So how do we manage to separaet our algorithms for search engine optimization through link building? Because there are those links where you control the anchor text and those links where you cannot control the anchor text. If you cannot control the anchor text, all you can use the link for (with respect to search engine optimization — there are clearly other valuable uses) is to get crawled and indexed.

Some people invest a great deal of time in building links with anchor text they cannot control. These types of links “look natural”, “confer trust”, “reflect editorial opinion”, and (my favorite) “are SEO friendly”.

Some people just go for the throat and grab every link they can get with the anchor text they want. These types of links usually “look spammy”, rarely confer PageRank (or trust), bypass editorial opinion, and (my favorite) “are SEO friendly”.

Anything that is SEO friendly must be good, right?

You probably divide your link building time between asking for links and creating links. However, many SEOs are now chasing the dream of creating long-lasting link bait (something that rarely happens). Link bait provides you with “natural” links whose anchor text you cannot control. Link bait will get you crawled and will probably help you rank for expressions you never imagined, but it isn’t helping you optimize for both types of search algorithm.

Good link bait should statistically attract more links with targeted anchor text than not. Great link bait creates a brand, but that’s another story.

If you divide your resources between creating link bait and building links, you’re not optimizing your content. Link bait can be optimized after the fact but most link bait that I have looked at is not optimized. It’s designed to attract links, not rank well in search results. A well optimized page should rank well in a non-competitive query. A high optimized page should not require many links to rank well even in competitive queries.

So if you’re not thinking in terms of “SEO algorithms” then you’re not looking at how you allocate your resources. You’re not looking at how you solve the problems of getting your content indexed and getting it to rank well.

Simply being indexed doesn’t guarantee a good ranking. Of course, simply ranking well doesn’t guarantee click-throughs and conversions but that leads to a problem that doesn’t have anything to do with the search engine algorithms.

In search engine optimization there is no right way to optimize. Every query resolves the question of “which optimization methodology works best” only for itself. You cannot use one query to prove a point about optimization with another query. Your SEO algorithm therefore has to be immensely flexible but it also has to be replaceable.

That is, to do this right, you have to know more than one way to optimize. You have to be prepared to tackle your problems from different angles every time because sometimes the old tricks won’t do the job and sometimes the new tricks won’t do the job.

An algorithm is a method for solving problems. There is no universal algorithm in search engine optimization, although the SEO Method applies to all of them: experiment, evaluate, and adjust.

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