Saturday, February 25, 2012

SEO Expert - Top Tips and Tricks

When starting to drive traffic to a new domain, research needs to be carried out in order to plan out how to build the site. Then you say, these are the keywords I need to be doing, build out the pages on your WordPress platform for those particular buying keywords.

You're crafting these little pages of content and then they are driving straight to the offer. You might wonder, do you funnel them into another sales letter? I suppose it depends what you're working on.

As an SEO expert and as you know, it depends on the system. I'm really going well with the blog model where I have a name capture on the blog and I convert a fair bit of that traffic on to a list where I can build the relationship. There are select opportunities for that person to take any of the call to actions, either ones directly in the article itself or to the side where I'll put strategic banner placements etc.

You build up the on page thing. Then what I'll do is I'll take that same content and leverage off page as well. I'll get rewrites of that article distributed and point back to the first one. Then I'll start building a layer of third party sites.

Now you might be wondering, do you have a process, a systematized process? OK, you've created the page, so you then get those articles rewritten and then going out for distribution. Do you have a thing where you say, for example, at minimum I'm looking for ten articles or twenty articles or whatever? How do you do it? For a system to work you need to have some guidelines or goalposts to shoot between.

Have a perpetual content machine working. All I need to do is feed it keywords and then the content will come back to me for me to place on the blog and the rest of it will be distributed automatically using for example, Article Marketing.

I'm sure others want to become an SEO expert. You might be asking, is there any chance we can dig in deep as to how that model works? You get the content done, so you get it written through your writer and then it comes back to you and you publish on the blog. I'm going to go through what some of the different processes are? Most use blog comments and article submissions.

Basically as soon as an article is posted on my blog, that activates back linking and further distribution of that article. That's the signal.

You might be asking, where are you posting on that? Do I take it to Ezine?

It's much broader than that. Basically I have someone posting it to article submission sites. So it will go to all the popular article sites and it will also go to private blog networks. It will be linked back to the site and the category and to the article itself. They'll be different versions of the article.

You might be wondering, where's this assistant posting it? It sounds like there are quite a few different areas it's going out to.

It goes across several networks, so you don't want to be single network dependent because it's too much of a pattern. Also you're missing opportunities. So you want to go quite broad with your traffic syndication. I use a number of networks and a number of ways to get links. I think that's worked well for me to go very broad. I've got a lot of different traffic channels for my content and that's why I get a lot more traffic than most people. Also I'm able to cover some of the areas that they're missing.

You might be wondering, how does your assistant or the assistant who's posting the content out, know which one to do? Let's say you've just created that content and let's say you've got six or seven different methods. Do you just say, pick three of the seven different methods that we have at random and post for that? I'm just really wondering how your systematize it.

I have subscriptions with some services and we use all of them, the only enhancement or variable is if I want to add on top. If I want to do an extra special bomb, then I could go a little bit hard core. Say, video distribution; we would start with a baseline but I would also add in a couple of extra video channels if I decide that is going to be worth the effort.

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