The main purpose of your home page
is not to
rank for your keywords. The home page of Amazon.com does not have high
rankings for the search terms "lcd tv", "gardening
equipment" or "buy books". That's what the other pages on
Amazon.com are for.
The home page of your website has
the following purposes:
- Welcome the visitor on your website.
- Describe in clear terms what your product or service is.
- Guide the visitor to the interesting pages on your site.
If you want to get high rankings for
particular keywords, optimize other pages of your website for these keywords.
The more pages you optimize, the better. In general, you should optimize one
page of your website for one search term.
A web page that is highly relevant
to one search term is better than a web page that is somewhat relevant to many
search terms. If you optimize many of your web pages for different keywords
that are related to the same topic, you'll show Google and other search engines
that your website is relevant to that topic.
There are some keywords that are
relevant to your home page
The home page will get high rankings
for a limited set of search terms:
- Your company name.
- If you offer local services (for example "plumbers"), your home page might rank in local searches.
- If your company name contains keywords, the site might rank for these keywords if they aren't too competitive.
In addition to these keywords, the
home page of your website can rank for other keywords if they are closely
related to the company. In general, it is more likely that other pages of your
site will rank better for these keywords. Of course, both the home page of your
website and the individual pages of your site need enough backlinks to rank.
How to optimize your home page
Although you should optimize the
individual pages of your website for particular keywords, there are still some
things that you can do to optimize the home page of your website:
- The title of your web page should focus on your company name, your main product and the main benefit that your company provides.
- Your home page should contain a structured menu that offers access to all important areas of your website.
- Your home page should communicate the main benefit that you provide with your products and services.
- Your home page should contain good product images.
- Your home page should have a clear focus. Do not add too many links. The pages of your website should be available through the navigation menu and/or a search box.
- Add your contact information to show your website visitors that your website can be trusted.
Check the basics
Search
engine optimization only leads to results if the basics are in place. That
means that your website must be quick and accessible, that there are no
technical errors on your pages, etc. You can use the website audit tool in our
web-based Internet marketing tool SEO Expert India to check your web pages for
errors that can cause ranking problems.
The Top 10 Optimizer in SEO Experts
India will help you to optimize
the pages of your website for the keywords that are related to your
business. If you haven't done it yet, try SEO Expert India now
